Turn Up the Heat Every Friday with NIU (New Iconic Urban) at Be Beach

Calling all party people and music lovers! Get ready to turn up the heat with NIU at Be Beach, one of the top beach clubs in Dubai. This brand-new Be Beach event is all about a weekly showcase of the New, Iconic, and Urban (NIU) sounds that define R&B, Hip Hop, Afrobeats, and Reggaeton! 

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What are you waiting for? Jump into the deep end of R&B music in Dubai at Be Beach!

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Dance the Night Away at Be Beach’s NIU!

Think of NIU as your new Friday night ritual with this picture: you kick off your weekend under the moonlight, feeling the sand between your toes, and grooving to the hottest urban beats! Be Beach Dubai transforms into a haven of unparalleled music and entertainment every Friday night and NIU is the perfect soundtrack.
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New, Iconic, and Urban Sounds From Incredible DJs

NIU is going in heavy for its first running, headlined by the incredible Mr. Levier, known for his opening act for Kendrick Lamar during the 2022 Abu Dhabi GP and his ability to keep any crowd moving. Joining him is DJ Erika Sinka, spinning a unique blend of soulful vibes and captivating sounds for a weekly R&B event that’s not to miss. This R&B beach club twist is sure to keep you dancing from the moment the doors open at 9pm to the early hours of the dawn!
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NIU’s showcase of R&B music in Dubai is set to redefine the city’s nightlife scene with the freshest urban sounds played by top local and regional DJs with special Be Beach offers. Get ready for unforgettable memories every Friday night with electrifying beats, a vibrant atmosphere, and the chance to dance away under the stars. Ready to lock in your spots for this unmissable experience? Ladies enter for free and gents’ packages start at AED200; once you’re set, give the team a call to book your table.

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Be Beach seamlessly transitions from a chilled daytime spot to a vibrant nightlife destination. So after a relaxing day soaking up the sun, you can jump right into the party atmosphere to start your weekend with a bang!

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Experience the best of Dubai’s nightlife with Playbook, grab the App for FREE or head over to the Playbook Website to discover your next destination! With over 4,000 exclusive in-house offers from the city's hottest venues, you can filter, browse and choose your next destination! Read up on some of our latest features and make sure to follow our social media channels to stay up to date with the latest celebrations, events and happenings in the city.